Mascara is a basic component of all make-up box sets. It is basically used to enhance and beautify the eyelashes of an individual, by defining, darkening, thickening, or lengthening them. It is the most common beauty product out there. All people like to look beautiful, and skilled application of mascara allows them to do so.
As a cosmetic company, it is your aim to make sure that you sell as many products as possible. And how to make sure that this happens? By providing consumers with a product that is eye-catching and different from all others lining the shelves. According to data, most women select cosmetics influenced by the visual appeal of the cosmetic boxes, and the aesthetic appeal provided by the cosmetic box printing and the cosmetic packaging. Therefore, we see how the customization of products is the key driving force behind sales and establishing a brand following.
What is customization?
It is basically a part of the production process, where the manufacturer decides how to design and present its product in a way that is suitable for performing its functions. In business and competition, this customization is the main factor behind influencing the consumer’s choice which in return ensures sales. The product, if customized effectively, will grab the attention of the consumer and make sure that they buy that item.
This is achieved through a variety of factors like the branding, design, packaging, and advertisement of the commodity. So basically, customization is what allows companies to present their items in a unique and creative way, and seduce the buyer into buying a product. This is the technique that has allowed cosmetic giants like L’Oréal and Maybelline to make huge profits and remain highly popular.
Why use Custom Mascara Boxes?
As explained before, the packaging is the most important factor that makes a person want to buy your product. And if your custom mascara boxes have been designed and wrapped in a manner that is artistic and enchanting, then it is easy to make them stand out. If a customer looks at a shelf full of mascara products, they will just pick up the one with the greatest appeal. Considering all factors remain equal, it would have the visual beauty of the item ensured the sale.
Practical uses of wrapping include the fact that it provides safety to the product from environmental factors, ensures product preservation by enhancing shelf life, and helps storage and transportation.
Make your custom mascara packaging boxes attractive:
Having ensured that customization is important, here are a few tips for making your packaging even more attractive:
Most of the buyers agree that the physical beauty of the product plays a big role in determining their decision. Make sure that the box is not just a box. It has to be vibrant and catchy and a riot of colors to catch your attention. Use various designs and themes e.g. bold and black, like kajal, or fruity and fun like Garnier. Use different fonts and sizes: neon, loopy, typewriter, bold, signature, or simple. The graphics and details will make a first and lasting impression.
People are especially conscious when it comes to using cosmetics, fearing that the product might not agree with them. That is why they choose to stick with brands that they know. It is called brand loyalty and brand recognition. It is a very important factor that needs to be considered when designing the product. Thus, make sure that your firm has a distinct logo and recognizable packaging.
Continuing with the theme, you need to make sure that the product looks good on a shelf. Add something that other companies have not thought of. Be quirky and creative; a quote, holographic packaging, or anything else that is unique. Provide information about the item, some facts, and uses, etc. This will help portray a professional image of the commodity.
Custom cosmetic boxes:
The mascara will be in a box. Use your creative skills and imagination to make that dull box into a piece of art, which will not allow the customer to look away. Use specially shaped boxes, or cut designs into them. Focus on the material of the box. It must be lightweight, but durable. Considering recent trends, use material like cardboard or some other biodegradable packaging. Make the cuboid compartment look exotic and bright, and it will definitely catch your eye.
Printing and packaging:
Use high-quality printing, to give the printed cosmetic boxes a classy, glossy, shiny, or matt touch. It is the little details that register to your sense of touch and sight that will ensure that the buyer will pick up the product and buy it.
Hence, we can see how many different ways there are to better present a product. Something that is common amongst women due to its beautifying effect, needs to be beautiful enough in the first place