The business model of SEO outsourcing that gives an option to the digital marketing companies to resell SEO packages provided by a different provider company is known as White Label SEO Reseller Program.
As part of white label SEO program, a digital marketing firm can resell SEO services, SEO packages, reporting and link building programs. In this arrangement or partnership, the white label SEO provider executes the work that the reselling company will sell.
White label SEO is a highly convenient and lucrative business model that has a host of advantages to both the providers and resellers, which we explore here to understand this concept in detail.
How it benefits resellers
A white label SEO reseller India can immensely benefit from this arrangement in the following ways.
Access to a wide range of services
The reseller has access to a broad range of services. Therefore, the reseller will be in a better position to cater to the ever-increasing demands seen in the SEO domain. With this arrangement, the reseller is in a better position to widen the scope of their offerings to their clients.
Bring in more customers
In situations where there is a huge demand for SEO services and the agency is not in a position to fulfill all of them adequately, the white label SEO reseller program minimizes the chances to lose the customers. In this situation, the reseller can capitalize on the capabilities and potentials of the providers.
Maximizing profits on minimal resources
When your firm resells SEO services, you can make big margins in profits without having to invest on additional resources. As a reseller, you do not need to invest in the additional infrastructure and personnel needed to scale up your operations.
How it benefits SEO Providers
Avoiding the big spend on marketing
Without putting in a lot of efforts to develop its business, an SEO provider can gain businesses in this arrangement. The world is highly competitive in every industry domain. It is not an easy job to acquire new clients and grow your business. An SEO company aspiring to grow its business needs to spend a lot of time, effort and resources to acquire new clients. On the other hand, the White label SEO arrangement will benefit the SEO provider by taking advantage of the clients acquired by the reseller firm.
In this way, they can focus on their core competencies of working on SEO projects without having to waste time, effort and resources on marketing and business promotion. This is one fo the most alluring benefits of the SEO reseller program.
Increasing the size of business and profits
As the SEO company sells its services to new clients through the reseller, they can increase their business size with the least efforts. The SEO provider can offer its services to its existing clients as well as the new clients brought in by the reselling firms.
The increase in the size of business and the number of customers will mean added profits to the SEO provider. Therefore, the provider lands on a greater chance to grow business and profits without having to allocate a sizeable budget on promotion.
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