3 Important Things Employers Look For In Cover Letters

When assessing your job application, a potential employer frequently looks at your cover letter first. A cover letter serves as an introduction for you to an employer by outlining your credentials and interest in the position. It needs to have a number of crucial components in a straightforward structure in order to grab a potential employer’s interest and persuade them to give you a legitimate interview request. A cover letter also provides information about your soft talents, attitude, and motivations that can possibly be suitable for the ideal profession.

The cover letter gives you the chance to elaborate on details in the resume and to highlight abilities, passions, and skills that aren’t listed there but are still crucial for the job you desire. Employers also scan numerous applications every day and hunt for specific information in cover letters that suits their professional expectations, so it’s recommended to always try to be unique in order to get your highly anticipated interview and even get the job.

Therefore, if you haven’t yet written your cover letter, you might want to

Consider looking up cover letter examples online to gain insight on what is appropriate to do while producing high-quality documentation.

Below are three things employers look for in cover letters:

1. It Illustrates You’ve Had Research

The most crucial step is to conduct prior research, and all other steps are specializations of it. Examples include outlining your motivation for the project, why you find it amazing or intriguing, and any prospective applications that genuinely motivated your work, either from the beginning or during the research process. You can find focus and point in the proper direction using research. It’s vital to complete your studies since you don’t want to wind up regretting your position if you get employed. Be flexible in your search and attempt to be open to numerous career or employer possibilities to enhance your chances of finding something that resonates with you.

Prior research on a potential job enables you to LEARN. You’ll pick up useful knowledge about their company, their customers, and the market in general. Because you now know more about what the firm wants and are more prepared for whatever expectations they may have of you, the knowledge you obtain will boost your comfort and confidence during the interview and even while drafting cover letters or resumes. Overall, it increases your chances of landing the job because the employer will perceive you as a serious applicant.

2. It Shows Enthusiasm for the Position

Being enthusiastic is significant because it’s a quality that motivates us to advance optimistically in a course of our own choosing. This leads to increased productivity, increased confidence, a more favorable impression on others, and, eventually, increased inner peace at the end of each day. Employers view a motivated team member as someone who will work hard, be engaged, and be eager to achieve the company’s goals.

It is assumed that motivated workers are more likely to learn new things, acquire new talents, and inspire others, resulting in their performance improving in any scenario. While overall enthusiasm is fantastic, it’s crucial to keep in mind that in order to truly stand out, you must explain why you are enthusiastic and what you plan to offer so that the employer can see that you possess the skills necessary for the position.

3. It Highlights Your Accomplishments

Making a strong initial impression on the employer is one of the cover letter’s most crucial purposes. A strong cover letter can distinguish you from other candidates who are similarly qualified by highlighting your most role-specific strengths. As a result, you should explain how your skills align with the position you’re looking for. Your most noteworthy accomplishments and experience must be highlighted.

Be sure to convince the employer of your suitability. Additionally, keep in mind that the employer will become confused if you add anything unnecessarily. You must exercise discretion in order to attain this goal by choosing only the best accomplishments and skills to include, regardless of how remarkable they may be.


In conclusion, it is best to write your cover letters properly if you are looking for work or waiting to obtain an interview because they are an important piece of documentation that may help you land your most desired interview and even land your dream job. To increase your chances of landing a job, you must make a good first impression. To accomplish this, you must possess a number of attributes and bear in mind a number of crucial points. Therefore, it’s critical that you are aware of these and make use of them to your advantage. Overall, when picking a job, you should always think about more than just the salary; you should also examine whether the position fits your interests and abilities so that you don’t later regret your choices.


  1. https://www.cnbc.com/2020/02/26/the-3-only-things-you-should-include-in-a-cover-letter.html
  2. https://www.seek.com.au/career-advice/article/what-recruiters-look-for-in-a-cover-letter

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